Claire O’Rourke on creating communities people want to belong to

01.07.2026

The work of Claire O’Rourke is testament to what can be achieved when people are placed at the centre of development.

Founder of Cohere Projects, Claire and her team have proven time again that planning with community and connection in mind is a recipe for success — making her the perfect candidate to speak to this edition’s theme of “Made for People”.

Residential development company Cohere Projects has forged a strong name in its three short years in the industry—largely thanks to its founder and director Claire O’Rourke’s desire to challenge the development industry’s short-term thinking.

At Cohere Projects, Claire and her team focus on delivering high-quality, sustainable, and design-led communities in sought-after areas. She brings with her a wealth of knowledge in property from her five years of experience at Bluebird Property Partners, a company she co-founded in 2018 before transitioning to establish Cohere in 2023.

In 2021, Claire was recognised as one of Queensland’s Top 20 Business Entrepreneurs, and she devotes her time to advocating for the property sector. She serves as a Board Member for the UDIA Queensland, and is a member of the UDIA BCC Policy Advisory Committee and the ULI Queensland District Committee.

“I started studying property economics at university back in 2004, which gave me the ins and outs of property development from feasibilities and finance through to construction and town planning. Then once I finished my studies, I went straight into working for a development business as an ADM and then gradually worked my way up the chain,” Claire says.

“It’s just a great industry with great people. And it’s fantastic making places that people want to live in, and to be able to drive past projects and know that you’ve had a hand in all of that.

“I’m a people person, and developing is all about relationships and collaborating with people and working together towards a common goal. I’ve always been very team-focused. I’ve found throughout my career that you get more bees with honey than vinegar.”

Claire says when viewed through the lens of social infrastructure and community, “Made for People” runs much deeper than how a place appears to perform on paper.

“[It’s looking at] how people actually live, connect and belong. It’s also about recognising that schools, parks, community hubs, health services and informal gathering spaces are just as critical to successful places as roads and buildings,” Claire says.

“When development is truly made for people, social infrastructure isn’t an afterthought or a compliance exercise. It’s deliberately planned to support inclusion, wellbeing and everyday social interaction across all stages of life.

“Ultimately, it’s about creating places where communities don’t just exist, but thrive.”

For development to better respond to the needs of the people and communities living there, Claire says the key is listening and observing behavioural patterns and preferences of all the demographic groups who reside there, rather than just making assumptions.

“People’s everyday lives are shaped by small, practical considerations—how far they walk to a bus stop, where children play after school, whether older residents feel safe and connected, and how neighbours casually interact. These details often determine whether a place truly works,” she says.

“To respond well, development needs to be informed by how people already use spaces, not just how we intend them to. That means designing for comfort, convenience and choice—providing a mix of housing, accessible services, shared spaces and adaptable environments that reflect different life stages and cultural needs.

“Importantly, communities also aspire to belonging and identity. When development reflects local character and gives people a sense of pride and ownership, it supports stronger social connections and long-term success.”

Cohere Projects’ most recent development is underway in Forest Lake. When Delfin developed the estate in the early 1990s, Forest Lake was structured as a series of distinct villages, each defined by its own character, housing styles and landscaping. Individual entry statements, streetscape themes and local amenities fostered a strong sense of identity and walkability, while the 10-hectare lake and Forest Lake Shopping Centre formed the community’s central heart.

When Cohere acquired six hectares of land in Forest Lake and began master planning, they chose to retain the existing name, Woodvale Village, to preserve its history and sense of community. As Claire explains, “keeping the name, refreshing the entry statement, and following the established landscaping theme helps reinforce our project’s connection to the precinct’s identity and character.”

Along with respecting the existing precinct, Claire emphasises that social and community benefits also come from offering a diverse mix of housing. “You can’t build thriving, inclusive communities by only constructing large homes on 450sqm blocks—people need choice. At Cohere, we create a variety of housing types to support all stages of the housing continuum, from first-home buyers to young families and downsizers. Housing isn’t one-size-fits-all; offering options that are both affordable and accessible ensures communities can accommodate different lifestyles, life stages, and budgets, strengthening social connection and long-term vibrancy.”

People are far more likely to support and care for places they feel connected to, says Claire. It’s her belief that a sense of shared ownership begins with meaningful collaboration throughout development.

“Early and genuine engagement builds trust, and trust fundamentally changes outcomes. When communities are invited into the conversation early, before key decisions are locked in, you uncover insights that improve design and avoid conflict later,” Claire says.

“The most successful projects emerge when intent is genuinely aligned across all stakeholders. When government, developers and communities work together, each brings a critical perspective, whether that be policy, delivery capability, or lived experience.

“Collaboration allows us to balance commercial realities with long-term community value. It improves coordination of social infrastructure, supports better sequencing of development, and ultimately leads to places that function well beyond initial delivery. Long-term success isn’t accidental—it’s the result of shared responsibility and sustained partnership.”

Claire and her team actively seek out opportunities to incorporate this into their developments by creating opportunities for residents and community members to connect and engage in spaces they genuinely love.

“It’s about creating the opportunity for those bump-in factors, for people to get to know their neighbours in a natural, unforced way.

When you design spaces that people want to use, connection becomes part of everyday life rather than something that must be organised,” Claire says.

“For example, incorporating landscaped footpaths that connect to existing walking tracks or designing parks with exercise equipment and play areas, or creating communal spaces that naturally encourage residents to pause, linger and interact as part of their daily routines.

“You also need to invest in quality landscaping, generous streets and frontages, along with strong architectural outcomes and thoughtful design covenants, as these elements are fundamental to creating long-term value and fostering pride in a community.”

Delivering the social outcomes of people-centred initiatives is central to Claire’s view on how Queensland developers can create lasting legacy projects.

“I think the community should always come first in the decision-making process. Queensland developers have a real opportunity to lead by embedding people-centred thinking from the earliest stages of planning. That means prioritising social infrastructure and design that genuinely supports wellbeing and focusing on outcomes that make residents want to stay for the long term,” Claire says.

Claire notes that the market itself drives this change. “Most property developers already understand that if you don’t put the community at the heart of your project, buyers will look elsewhere. Today’s buyers are sophisticated, and the competition is fierce. The status quo won’t cut it anymore—creating desirable, people-focused places isn’t optional, it’s essential for commercial success.

“By keeping the community front of mind in every decision—from streetscapes and public spaces to housing diversity and amenity—developers can create places that are not only profitable but also beloved by the people who live there. That’s how you leave a true legacy.”

Continuing her involvement with industry bodies allows Claire to share this approach more broadly. “I’m looking forward to continuing my role on the UDIA Queensland Board. It’s an organisation that does so much for the development industry, and I’m proud to contribute to conversations that elevate people-focused, high-quality development.”

Fast facts

  • Claire holds dual degrees in Property Economics and Construction Management, as well as a Postgraduate Certificate in Property Economics.
  • Claire’s first job after uni was with Mirvac, an award-winning Australian property developer. She has also lived in the UK for three years, working for Barratt London.
  • She lives in Brisbane with her partner, Logan, and their four children.
  • In her spare time, Claire loves bike riding, live music gigs, and camping trips. She also loves wakeboarding and recently got her boat license!

Claire’s mantra

“People need two things: purpose and tribe. Purpose is your reason to get out of bed every day. Your tribe are the supportive people in your community and social network. I feel lucky to have a career in the property industry because it gives me both my purpose and my tribe!”

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